The Anaheim Ducks are embarking on a transformative journey in their broadcast strategy, blending direct-to-consumer streaming and traditional local broadcasts to deliver a more accessible viewing experience for their fanbase. This strategic shift will see 65 of the Ducks' games next season broadcast on an over-the-air channel in Los Angeles, specifically Channel 13. Moreover, every game will be available regionally on the Victory+ streaming service at no cost to viewers.
Increased Accessibility for Fans
The intent behind this new approach, as expressed by Ducks president Aaron Teats, is to ensure that "fans in our entire television market, via stream or traditional television (cable or over-the-air) will see locally broadcast games free of charge." This decision is a milestone for the team, enhancing fan engagement by making it easier for fans across their regional territory—which includes Orange, Los Angeles, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, and Ventura counties, as well as Hawaii—to access games.
Victory+ Streaming Service
Victory+, the ad-supported streaming platform, will be available on smart TVs, tablets, and smartphones starting in September. This service aims to reach a broader audience without the barrier of additional costs. The move to a free streaming model is part of a broader effort to connect Ducks fans with their team across multiple, easily accessible platforms. "It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms," emphasized Aaron Teats.
Former Broadcaster and New Partnerships
The Ducks' shift comes after their former broadcaster, Diamond Sports Group, entered into bankruptcy proceedings in Texas. The Ducks’ contract with Diamond Sports Group, which expired at the end of the 2023-24 season, necessitated a new direction. Diamond Sports Group will still carry games for eight NHL teams during the 2024-25 season and has ongoing agreements with the Los Angeles Angels (MLB) and the LA Clippers (NBA).
To execute this new broadcasting strategy, the Ducks have partnered with A Parent Media, whose chief operating officer, Jason Walsh, acknowledged the Ducks as "already a significant content coordinator" with a team president experienced in broadcasting. This collaboration aims to leverage the Ducks' in-house expertise to enhance their broadcast offerings further.
Other Teams Adopting New Broadcast Strategies
The Ducks are not the only team rethinking their broadcast strategies. The Florida Panthers are moving their local broadcasts to Scripps Sports, while the Dallas Stars also plan to stream their games regionally on Victory+. This trend indicates a broader shift within the NHL towards more flexible and fan-friendly broadcast arrangements.
Broadcast Team Continuity
Despite the shift in how games will be delivered, fans can expect some continuity in the broadcast booth. Brian Hayward and John Ahlers will remain as part of the Ducks' broadcast team, providing familiar voices and expertise throughout the season.
Conclusion
The Anaheim Ducks' new broadcast strategy represents a significant evolution in how sports teams can engage with their fans in the digital age. By combining the strengths of over-the-air television and innovative streaming services, the Ducks are setting a new standard for accessibility and fan engagement. As the 2024-2025 season approaches, Ducks fans will have multiple ways to tune into games, all at no additional cost, making it an exciting time for the franchise and its supporters.