After a hiatus, the Ultimate Fighting Championship (UFC) is making its grand return to China with UFC Fight Night Shanghai. The event is scheduled for December 9 and will take place at the newly renovated Shanghai Indoor Stadium.
Presenting Sponsor
Rio Strong, a prestigious sparkling wine brand, is taking center stage as the presenter of this exciting event. This partnership reflects the growing appeal of MMA among sophisticated audiences and the increasing integration of sports and lifestyle brands.
A Platform for Emerging Talent
The upcoming event promises to be a thrilling showcase of emerging talent from Asia. It will feature the finals of the second season of Road to UFC, a knockout tournament designed to discover and nurture new Mixed Martial Arts (MMA) talent in the region. The final four bouts are set to occur on the preliminary card, offering a high-stakes platform for these up-and-coming fighters. Winners of these bouts will not only claim victory but also secure coveted UFC contracts, marking a significant milestone in their professional careers.
A Historic Return
This event marks the fourth UFC spectacle in mainland China and the second in Shanghai. The return to Shanghai holds particular significance, given that it was the city that hosted UFC's historic debut in the country back in 2017. A lineup of Chinese fighters is expected to feature prominently, underscoring the country's growing influence in the sport.
Anticipation Builds
While the headlining bout remains unconfirmed, anticipation continues to build. The UFC's senior vice president and head of Asia, Kevin Chang, expressed his excitement about the upcoming event. "Our first UFC Shanghai event back in 2017 was a historic evening that broke records, created lasting memories, and announced UFC's arrival in mainland China," he said. "We can't wait to put on another incredible show for our passionate fans and showcase the next generation of UFC athletes from the country."
Sum Huang, CEO of Endeavor China, echoed Chang's sentiments. "Endeavor China's partnership with UFC has been instrumental in the rapid growth of MMA in China, and we are proud to play a role in serving passionate combat sports fans across the country," he stated. "Building on our successful debut in Shanghai in 2017, we are excited to bring another sensational event to the city and highlight the promising new wave of UFC athletes representing our country inside the rejuvenated Shanghai Indoor Stadium."
As the countdown to UFC Fight Night Shanghai begins, all eyes are on this global sporting event that promises to write the next chapter in the growth of MMA in China.